Cash confidence for SaaS builder – why it is important

from django.urls import path

from . import views

urlpatterns = [
    path("", views.index, name="index"),
]

Before humans have invented money, all things what money can buy were separate things in our lives and minds – food, water, shelter, clothing, safety protection, health care, etc. – all elements in the two base levels on Maslows hierarchy of needs pyramid. Before money we hade to think and take care about them separately.

Nowadays we can get most of that with money and few clicks. And we in our minds associate these things with money. That’s why if we have worries about money, we can’t function – actually we are not worried about the money, but all these basic things money can buy. We are afraid to loose shelter, not have food, degraded health and other things money could provide us.

And as you know – if basic needs are not met, we can’t think about higher level things – that means we can’t work on SaaS calmly.

That’s why having cash-confidence while you build your SaaS product is important.

There are few approaches for that:

  • get early results and then get seed funding to provide you cash confidence
  • start with some info product or other simple product to bring you cash confidence
  • be employee while you build SaaS on the side
  • use government unemployment programs to substitute your previous salary for limited time

If you are not alone, then it is important to align cash-confidence strategy with your family or significant other as your cash-confidence doesn’t guarantee cash-confidence for others. It is important to keep calm not only yourself, but all important people around you.

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